Know the moment a competitor moves
We watch your competitors' pricing pages and key website pages every 4–6 hours, catch pricing and product changes without the noise, and turn them into battlecards your sales team will actually use. From $49/mo — not $25k/yr like enterprise CI tools.
Enterprise CI tools cost $25k–$100k/yr
Crayon, Klue, and AlphaSense are out of reach for most teams. So teams fall back on Google Alerts and spreadsheets — and miss critical competitor moves.
$25k+
Min enterprise CI cost per year
4–6h
Monitoring cadence — fast enough to act
Low-noise
Alerts that fire on real moves, not layout jitter
How it works
Three steps to competitive intelligence
Add competitors
Enter their website URLs. We auto-detect the pricing page and key pages, fetch logos, and set up monitoring.
We watch & diff
Every 4–6 hours we re-check each page and diff it intelligently, ignoring ads, timestamps, and layout jitter so you only see real moves.
Act early
Get alerted on changes that matter and generate AI battlecards from live data — pricing comparison, strengths, weaknesses, and objection handlers.
Everything you need to beat competitors at the deal
Monitoring, battlecards, and alerts — done well, not sprawled.
Website Monitoring
Automated scraping with intelligent diffing. We detect content, layout, and structural changes — then alert you within minutes.
HTML diff engine • Change history • Per-page tracking
Change History
Every detected move is classified by type and severity. Pricing changes, changelogs, and feature updates are highlighted — noise is filtered out.
Classified changes • Severity levels • Noise filtering
Battlecard Generator
AI generates sales battlecards from live competitor data. Includes strengths, weaknesses, pricing comparison, and objection handlers.
AI-powered • Markdown export • Always up-to-date
Slack & Email Alerts
Get notified when a competitor makes a meaningful move. Slack webhooks and email alerts with sensitivity you control.
Slack webhooks • Email alerts • Custom sensitivity
Weekly Digest
Weekly email summary of all competitive changes from the past week, so you never miss what matters.
Weekly email • Change summary • Pricing highlights
Three things, done right
We'd rather do these better than anyone than bolt on ten mediocre features.
1. Reliable monitoring
Pricing pages and key website pages, checked every 4–6 hours. Intelligent diffing filters out ad rotation, timestamp churn, and layout jitter — you only see real moves.
2. Battlecards people open
Clean 'them vs us' AI battlecards from live monitored data — pricing comparison, strengths, weaknesses, objections, and recent changes. Auto-refresh when competitors move.
3. Low-noise alerts
Slack and email alerts with sensitivity you control. Pricing changes are HIGH priority. Noise is auto-filtered. You decide what matters.
See it working — real examples
We don't ask you to trust us. Here's what the product actually catches.
Anyword – Pricing page
High severityDetected on Sept 2, 2026
Starter plan
Why it matters
Competitor just dropped their entry-level price by 20%. Sales teams should update objection handling and pricing conversations immediately.
vs. Anyword
Sample battlecardLast updated: Sept 2, 2026
Overview
Anyword is an AI writing platform focused on performance-driven copy and predictive analytics.
Pricing Comparison
Anyword Starter: $39/mo (recently reduced from $49)
Their Strengths
- Strong predictive scoring for ad copy
- Good integrations with ad platforms
Their Weaknesses
- Limited long-form content capabilities
- Higher learning curve for non-marketers
Objection Handling
- “They're cheaper now” → Focus on total value and your unique differentiators
- “They have better AI scoring” → Counter with your strengths in quality / brand voice
Recent Important Changes
Starter plan price dropped from $49 → $39 (Sept 2)
We're new here. That's the point.
We're not claiming "50+ teams" or a perfect rating we don't have. Instead, we make it risk-free to judge us on results: start free, add your own competitors, and see the monitoring, battlecards, and alerts work on data that matters to you. Only upgrade once it's proven itself.
Free while you evaluate. 14-day Pro trial. Cancel anytime. No credit card for the Free plan.
Simple, honest pricing
Start free. Upgrade only when it's proven useful. No enterprise price tag.
Free
Best for trying it out
- Up to 3 competitors
- Pricing & website monitoring (every 4–6 hours)
- Change history
- Weekly AI digest
- Basic battlecards
Starter
For teams that want to act faster
- Up to 7 competitors
- Everything in Free
- Slack + Email alerts
- Full battlecard generator
- Priority change detection
- 14-day Pro trial included
Pro
For teams that live on competitive intel
- Unlimited competitors
- Everything in Starter
- Advanced noise controls
- Pricing history timeline
- Priority support
- Custom alert sensitivity
Every new account starts with a free 14-day Pro trial. No credit card required for the Free plan. Cancel anytime.
Frequently asked questions
We re-check each competitor's pricing page and key pages every 4–6 hours, and diff them intelligently so timestamps, ads, and layout jitter don't trigger false alerts.
Yes. We auto-detect the pricing page and track plan names and prices with structured extraction. You'll see before/after diffs when plans or prices change.
It combines live monitored data — pricing, your own plans (if you add them), recent changes — with AI to produce a 'them vs us' battlecard. Pricing comparison, strengths, weaknesses, objection handling, and recommended play. Export as Markdown.
No. Only genuine moves (a price change, a new heading, a real page update) alert you. Layout tweaks, ad rotation, and timestamp churn are filtered out. You control per-type sensitivity (min severity per change type) and can turn alerts off entirely.
Yes. The Free plan includes up to 3 competitors with basic monitoring and a weekly AI digest — no credit card. Upgrade to Starter ($49/mo) or Pro ($99/mo) when you're ready. Every account also gets a 14-day Pro trial.
Yes — $49/mo (Starter) and $99/mo (Pro), billed monthly. Every new account starts with a free 14-day Pro trial.
Stop finding out too late.
Set up your own competitors and see the alerts and battlecards before you decide to pay. Start your free 14-day Pro trial today — no credit card required.